A Full-service agency
Services for Home Sellers from Alpine Real Estate
Alpine Real Estate uses a comprehensive Comparative Market Analysis (CMA) to develop a price for our client’s listings. The process involves finding several properties (a minimum of 3) that are similar in size, style and location when possible. Then making adjustments based on various factors that either increase or decrease the price compared to the similar properties. We share this report with our clients, in addition to other market insights, to help determine the right price. This is the most commonly used approach to pricing used by real estate agents. The goal isn’t to pin point an exact price. Instead, the idea is develop a price range to base a sales strategy from. You can read about common price positioning in our related article. Lastly, we can also help you create a seller’s net sheet, a valuable resource when viewing offers.
Knowing market conditions is critical to a successful sales strategy. There are typically three conditions that exist in a real estate market. A sellers market is one that favors the seller and exists when the inventory is low and buyer demand is high. A buyers market favors the buyer and exists when inventory is high and stagnant. A neutral market favors neither party and exists when the supply and demand is relatively equal. It can be more nuanced than the simple explanation above makes it seem. Factors such as price point have an impact on how many buyers are in that segment. While determining market conditions may be more readily apparent to even a casual observer, real estate agents are more honed in on the nuanced aspects that are just as important.
Planning is about maximizing home value and minimizing time on market. It involves repairs, cleaning and removing clutter, landscaping, interior staging and the like during the pre-listing process. Agents are keen on what buyers in a particular market look for when viewing properties, both the good and the bad. Knowing what to do and where to start can seem overwhelming. The right agent can prove invaluable at helping you to determine priorities, keeping the aforementioned goal in mind. Sellers should also note that when performing upgrades or repairs the cost and value do not always equal each other, which we cover in detail.
When it comes to marketing, first impressions are everything. The initial reception of a property to the market sets the tone. For most listings, the first two-weeks are crucial. It’s important to have a robust marketing plan during that time. Though, not every house will sell right away, making it important to also have a mid to long range plan. Most marketing will occur on the Multiple Listing Service, the best tool agents have in their repertoire. If you don’t know what that is, we suggest you read our quick overview.
The most obvious part of marketing is the photos. Alpine captures high-quality photographs to showcase your home. (Not images captured on a cell phone.) We also use next-gen services like Matterport 3D scans. Additional marketing activities can include social media, open houses, print ads, property flyers, and good old fashioned word-of-mouth. Agents should have an idea of marketing times for a specific property, too, and provide their clients with an overview of the marketing strategy. All of our clients at Alpine receive our opinion and a laid out plan.
Most buyers will never provide an offer sight-unseen, simply meaning that they have never physically toured the property. For that reason, showings are a big part of the sales process. Buyer’s agents will schedule a day and time to view the property. Showing times typically range from 20-30 minutes in length. Ideally, no one other than the buyers and their agent are present for a showing. This involves coordination. Fortunately, if you’re using an agency like Alpine, we provide assistance in coordinating the showings. We also give important information about the property to the seller’s agent to relay to their clients. This includes a description that highlights main features, property lines and an as-built, consumption reports, and any required disclosures.
It’s rare that the first offer gets accepted, usually because the first offer isn’t always the best offer. Good negotiating roots out the ideal balance between both parties. This day-in-age, hard-nosed negotiating tactics are unnecessary thanks to a more transparent process. But you still want a tactful negotiator in your corner. It’s about having the right information and a clear understanding of the goals on each side of the table, then working to find an agreeable solution. And while price is the first thing that comes to mind for most people, negotiation also occurs with earnest money, closing date, repairs, closing costs, and other contingencies that may be part of a transaction.
Fortunately, your real estate agent acts as a buffer in these situations. At Alpine, we consult our clients on every facet of a transaction and negotiate on their behalf to find winning terms. We’ll also be the first to tell our clients if it’s a bad deal, and when it’s time to walk away. Again, the goal is to find the best deal between the two parties. But that isn’t always possible.
The less glamorous side of a transaction is the paperwork. And there’s a lot of it. While it can seem tedious, a good agent will handle the bulk of the paperwork and ease the burden. At Alpine, not only do we manage the workflow and handle all of the paperwork for our client’s transactions, we also use modern tools that make it a lot more efficient and stress-free. Tools such as e-signatures, sophisticated cloud-based transaction management software, plus prompt coordination between the need-to-knows such as lenders, title agencies, insurance agencies, inspectors and appraisers, all on our clients behalf. We make it a streamlined process. You might even ask yourself, “what paperwork?” by the time we’re done. Whew!